Business group
IL RESPONSABILE COMMERCIALE VINCENTE :
1 - La “Nuova Pietra Angolare” della propria attività, da padroneggiare:“I TRE VALORI PERCEPITI ESPRESSI NELLA RELATIVA MAPPA”.
2 - La “MISSIONE ESALTANTE”, per salvaguardare la marginalità del
singolo Cliente e quella aziendale: “BASTA COL DARE SEGUITO ALLE
SIRENE CHE SOSTENGONO IL Prezzo-Più-Basso PER VENDERE”.
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ENGLISH NEWSGianfranco Lanfredini is a consultant and trainer specialized in the commercial area. He is also the author of the book “il responsabile commerciale in azienda, un ruolo sempre piu’ a rischio?”published by Hoepli. (the sales manager, a role ever more at risk?) Why this challenging title? We live in economics times in which the offer exceeds the demand. Therefore, in order to sell, the sales manager falls often in the trap of lowest price. That is: discounts, less profits, less results, and sales manager role at risk. The book develops an innovative methodology that helps all the salesmen to guard each single client’s marginality. It is called “the 3 Perceived Values revealed in the relative Map” and is developed in 3 strategic steps:
Gianfranco Lanfredini Consultant Specialist Commercial Area Qualified Temporary Manager ATEMA |